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Is Content Marketing the New Advertising?
A few days ago I had an interesting conversation with an advertising executive which got me thinking. He asked me what I did for a living to which I answered that I run a content marketing firm. Of...
View ArticleContent Vs Adverts: Pull vs Push Marketing
This article is not about bashing traditional advertising, nor is it about proclaiming that content-marketing is a superior form of advertising. Instead it is about understanding how content can be...
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